The Decade in Fashion

Alber Elbaz once observed that “when there is a wind of change, we can build a wall to protect ourselves from the storm, or we can build a windmill to let the wind blow faster, so we can benefit from the wind and be part of change.” It’s a fitting summary of the luxury fashion’s past decade.

Luxury fashion consumers went from chasing trends to seeking a lifestyle, and wanting brands with a point of view, a singular attitude…

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.