The flex commerce era 💪
5 min readDec 13, 2020
What new ways of showing off mean for the consumer market
Flex commerce \ˈfleks \ ˈkä-(ˌ)mərs is demonstration of one’s taste, wokeness and cultural savvy through their spending.
Flex commerce is like having a giant dog in NYC. It’s a flex that one has an apartment big enough for a mastiff.
The purpose of flex commerce is to establish one’s status as distinct and…