The flex commerce era 💪

Ana Andjelic
5 min readDec 13, 2020

What new ways of showing off mean for the consumer market

Flex commerce \ˈfleks \ ˈkä-(ˌ)mərs is demonstration of one’s taste, wokeness and cultural savvy through their spending.

Flex commerce is like having a giant dog in NYC. It’s a flex that one has an apartment big enough for a mastiff.

The purpose of flex commerce is to establish one’s status as distinct and…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.