The future of ownership

How brands can capitalize on the emerging ownership scenarios

Ana Andjelic

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We are in the new age of ownership.

Web3, rental services, group buying and secondary marketplaces are all creating alternatives to the individual ownership. These new ownership models impact how brands market their products and services, how they retain and reward their customers, and how they…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.