The game of luxury
Luxury brands don’t build worlds. They build games.
Tom Perkins, a VC, built his super yacht in 2006. Called “Maltese Falcon,” it has been the largest in the world that year. For the boat’s launch in Istanbul, Perkins decorated it with various flags. The flags spelled out a message: “Rarely does one have the privilege to witness vulgar ostentation displayed on such a scale.”