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The good, the bad, and the glitchy

Ana Andjelic
4 min readApr 3, 2022

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Metaverse Fashion Week Debrief

Decentraland’s first ever Fashion Week took place from March 24th-27th. It included shows, panels, shopping, afterparties and “how do I lift my avatar’s hands” moments.

Here’s the download of the good, the bad, and the glitchy:

The Good

  • There’s a metaverse Fashion Week, and it is free and open to public
  • There’s a dedicated Fashion District in Decentraland, including luxury fashion
  • There’s also gritty and urban Rarible Fresh Drip Zone, for those who are more streetwear-minded
  • The space is decentralized: brands mingle with digital artists and metaverse creators
  • Everything’s on-chain: Ethereum-backed NFTs let users wear their skins and assets across metaverse platforms.
  • Fashion mixed with art: CashLabs’s exhibition hosted 20 artists and designers, from Dematerialized to The Fabricant.
  • Not everything’s for sale: Selfridges featured, in a multi-story, gallery-like setting 12 Unwearable Dresses as part of its Universe Project, based on Paco Rabanne’s collab with artist Victor Vasarely
  • There were some glimpses of the future. NTR1-Meta created handmade leather shoes in the Decentraland form, physical form and…

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Ana Andjelic
Ana Andjelic

Written by Ana Andjelic

Brand Executive. Author of "Hitmakers: How Brands Influence Culture " “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.”

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