The menswear OS, Part 1

If the recent menswear S23 fashion week is any indication, looks clustered in three categories. These three categories have different value propositions, communication styles and prices.

The three categories are the Dream, the Trend, and the Lifestyle.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.