The menswear OS, Part 2

In the first part of the Menswear OS analysis, I looked into three models (the Dream, the Trend, and the Lifestyle) pursued by menswear brands. In this follow-up, I look into the specific growth trajectories of these three models and the corresponding value architectures. Knowing the strengths and benefits of each model helps menswear brands create a coherent strategy and a considered growth investments.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.