The menswear OS, Part 2
Charting growth strategy for each of the 3 menswear categories
In the first part of the Menswear OS analysis, I looked into three models (the Dream, the Trend, and the Lifestyle) pursued by menswear brands. In this follow-up, I look into the specific growth trajectories of these three models and the corresponding value architectures. Knowing the strengths and benefits of each model helps menswear brands create a coherent strategy and a considered growth investments.