The New American Look

Ana Andjelic
5 min readSep 20, 2021

Americans may be finally dominating fashion

For the first time in fashion history, Americans are dictating the trends: Virgil, Rihanna, Kanye, Todd Snyder, Teddy Santis, Kim Kardashian, Kendall Jenner.

Sure, before them, there were Ralph Lauren, Tommy Hilfiger, Donna Karan, Anne Klein, Halston, Bill Blass, Oscar de la Renta, Stephen Burrows and the famous Battle of Versailles. And they were all…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.