The new commerce opportunity

What buyers and sellers really want

The commerce space is busy. There are traditional mono-brand retailers like Rimowa, multi-brand retailers, like Walmart and Target, marketplaces like Amazon, secondary marketplaces like TheRealReal and 1stDibs, social marketplaces like Depop, package shopping and tracking apps like Shop, vertically-specialized marketplaces like Bezel and The NTWRK, blockchain-powered marketplaces like OpenSea …

Dozens of sites offer marketplace and auction and social sharing functionalities, but few of them offer a complete, all-in-one commerce experience.

A complete commerce experience: a) empowers sellers through business and tech tools (e.g. proof of ownership), while also giving them a wide user base; b) gives buyers guidance and community; and c) brings influencers (curators and critics) into the mix as the key players in evaluating and contextualizing goods.

Sellers

Sellers seek control over their presence on a commerce site, in addition to setting the price for their goods, revenue sharing, and ownership management. They also look for the ability to connect directly with their buyers and prompt buyers to spread the word, thus growing their customer base and market footprint. While a number of commerce sites provide social and direct messaging features, seller…