The new new menswear

4 strategic scenarios

Menswear is loaded with meaning. One meaning is cultural, and reflected in the theme and curatorial angle of Victoria and Albert Museum’s current exhibit, “Fashioning Masculinities.” The exhibit depicts the symbolism of colors and shapes of menswear through ages, drawing a full circle with Gucci and Harris Reed’s creations. Another meaning is social, and it claims that the modern femininity cannot exist…