The new popularity contest

Have MSCHF’s “Satan Shoes,” released in 666 units and priced at $666 been a success?

The sneakers were sold out in under one minute, but the question is N/A.

The biggest impact of MSCHF is its refusal to participate in the performance culture.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.