The next Supreme will come from the metaverse

Why a crypto-native brand is the ultimate flex

Supreme’s brand power is seemingly so strong that everything it touches turns into gold. Supreme instantly creates collectibles, launches cult objects, justifies high prices and propels products into the domain of intangibles.

So does a metaverse-native brand.

Just as Supreme hones its cultural and social flex through limited-editions and collaborations, community-building, iconic logo and brand aesthetic, and generative art, the metaverse-native brands like Bored Ape Yacht Club or CryptoPunks develop their intangible flex through blockchain, digital assets, and PFPs.

The mechanism that a crypto-native brand generates its flex is based on the five innovations in value:

Symbolic value that Bored Ape Yacht Club or CryptoPunks create transforms non-culture (NFTs) into culture. NFTs are incomparable by default, and people buy Bored Apes to add flex to their digital profiles. Rarity of a Bored Ape is by design: there are 170 traits, like crowns, tweed, hats, eye patches, earrings, necklaces, psychedelic body, that are programmatically generated in unique…