The next Supreme will come from the metaverse

Ana Andjelic
5 min readNov 21, 2021

Why a crypto-native brand is the ultimate flex

Supreme’s brand power is seemingly so strong that everything it touches turns into gold. Supreme instantly creates collectibles, launches cult objects, justifies high…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.