Jan 18

5 min read

The power of secondary marketplaces

Future brand growth is in capitalizing on its past

By 2025, global spend on second-hang clothing will reach $77bn. Total spend on fast fashion is predicted at $40bn, according to GlobalData. Second-hand spending spread to antique shops, furniture, books, jewelry. The pre-owned luxury watch market is set to grow to $30bn by 2025, per McKinsey. There are 154M #vintage on Instagram, compared to 69M…

More from Ana Andjelic

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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