The Reverse Pyramid of Telfar

Ana Andjelic
6 min readAug 25, 2020

Social accessibility as a growth strategy

This article was first run on The Sociology of Business

The reverse pyramid model is a revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in order to…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.