The vibes map

2x2 of modern culture

The vibes map aims to capture and structure what’s happening in our culture right now, from brand products to places to art and design. It tells us where the zeitgeist is going and what we collectively gravitate to. The purpose of the vibes map is to direct brands in their product design, merchandising and marketing communication. Some brands, like Balenciaga or J.W. Anderson, specialize in creating…