The Virgilization of Virgil Abloh

How art-ification became a lucrative corporate strategy

This article was originally published on The Sociology of Business.

Virgil Abloh has been Virgilized.

He went from a graphic t-shirt designer in 2012 to a venerated renaissance figure eight years later. He is a DJ, a fashion and furniture designer, an artist, an architect, and Time Magazine’s one of…