The Web3 playbook for brands

Strategic opportunities beyond NFTs

Web3 is a new source of economic value. It’s a marketplace, a new revenue stream, a fuel for business growth and a source of competitive advantage. To explore the full potential of the Web3 economy for brands, here is a Web3 playbook (pictured above and populated with examples below).

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Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.