The Web3 playbook for brands

Ana Andjelic
5 min readJan 27, 2022

Strategic opportunities beyond NFTs

Web3 is a new source of economic value. It’s a marketplace, a new revenue stream, a fuel for business growth and a source of competitive advantage. To explore the full potential of the Web3 economy for brands, here is a Web3 playbook (pictured above and populated with examples below).

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.