Top Stories of 2016
To celebrate the start of the new year, I collected my articles that elicited the most debate in 2016 (and then also those that I hold personally dear as they reflect topics that I think a lot about). Here are my top articles:
- Marketers should be hunting for a perfect product, not influencers, The Guardian
- Why media design is the new media planning, The Guardian
- The political Economy of Rebellion, Inc., Brand Quarterly
- In fashion, creative networks are taking over, Glossy
- Is collaboration in fashion the new black?, The Guardian
- Why luxury brands must evolve their media planning and buying strategy, Luxury Daily
- Fashion brands, long focused on excess, are finally waking up to sustainability, Adweek
- Six habits of a modern fashion CMO, Glossy
- See-now buy-now comes to fashion marketing, Advertising Age
- Luxury’s lesson to brands: Get your customer experience right, Brand Quarterly