Unlocking the zeitgeist

This is a follow-up piece to my article “To Hack Growth, Startups Have to Hack Culture First

Real generosity toward the future lies in giving all to the present, said Albert Camus. Success of an idea, product, story, or a trend is hidden in our present: in our social interactions, what we pay attention to, who and what influences us, and where and how we spend our time.



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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.