Unseen, Unknown

“Unseen, Unknown” is the title of Jasmine Bina’s new podcast. It may as well serve as a description of the complexity of the world around us. In the past decade or so, we went from managing known knowns and known unknowns, to dealing with unknown unknowns. In this situation, the approaches and frameworks that worked well in the past do now work well anymore in the…



Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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