We Have Never Been Normal
4 min readMay 26, 2020
Why normality should never be an aspiration
This analysis was originally published on The Sociology of Business.
There are two groups of people right now.
The first group yearns for things to go back to normal. They seek the comfort of the known and the familiar, and are the ones who line up in Paris when McDonalds’ reopened. The second group (and the McKinsey…