What Niche Magazines Can Teach Us About Taste

Rostro is a coffee shop near Yoyogi park. Sit down at a bar, and you are faced with an option of different flavors (sweet, nutty, fruity, tart) and different strengths, depending on the grounds-to-water ratio. Make your selection, and you are in for a carefully choreographed ritual. It starts with hand-grinding the coffee beans with a device seemingly dating from the turn of the last century that I last saw in…