Who’s your audience?
3 min readOct 24, 2021
And are you taking all of them into consideration?
When thinking about who they want to reach and speak to, brands often think of their audience in terms of their current and prospective customers: people who are either buying a brand’s products or using its services or will so in the future.
But at any given time, a brand has a much wider and more complex audience of cultural observers, fans…