Your margin is my opportunity*
4 min readSep 23, 2020
Amid luxury struggles, the time may finally be right for Amazon’s high-end expansion
Reactions to the launch of Amazon Luxury Stores last week ranged from the “empire-has-fallen” to “who-cares.” There was also some of the “this is not the future of luxury” pearl-clutching, which I am sure Natalie Massenet also heard when she started Net-a-Porter back in 2000.
